Hungry for Growth? We Know How to Feed It.

Growing QSR brands typically need a combination of national consumer campaigns, franchise development marketing, local store programs, creative production and cross-channel media planning and buying. The brands that grow most efficiently build media and creative together rather than in separate silos — so every dollar spent at every level is working toward the same goal. At Curious Jane, that integrated approach is what makes us a different kind of QSR franchise marketing agency.

Local store marketing for QSR brands should be turnkey, measurable and built to drive consistent traffic to individual locations. The highest-impact programs give franchisees the tools, assets and paid media support they need to win in their own market — including geo-targeted paid social and digital campaigns, local store marketing assets, promotional campaign development and franchisee co-op program management.

Yes — and the brands that do both simultaneously have a significant advantage. National consumer marketing builds brand equity and drives system-wide awareness. Local marketing programs give individual franchisees the support they need to win in their specific market. When both levels are designed to work together, national momentum feeds local conversion and every location benefits.

It depends on your goals, your footprint and your co-op structure, but it always starts with the creative. In QSR, content is everything. From there, the right channel mix could include paid search, paid social, programmatic display, out-of-home and video — all optimized to drive awareness nationally and foot traffic locally.

It starts with a clear picture of your ideal franchisee — the background, the capital and the market appetite that makes someone the right fit. From there, effective frandev campaigns are built to attract and qualify the right candidates, not just generate volume. That includes tactics like paid search and social, landing page development, email and SMS nurture sequences and recruitment creative that tells your brand story compellingly to a franchise audience.

QSR brands need a media buying approach that balances brand-building reach at the national level with precision targeting at the local level. That means planning and buying across traditional and digital channels, negotiating on your behalf, optimizing campaigns in market and reporting results that connect back to real business outcomes — not just impressions.

Yes — earned and organic media play an important role in building brand credibility and sustaining awareness between paid campaign flights. For QSR brands, that includes earned media strategy such as editorial features in trade publications and influencer mentions and reviews, as well as organic social content across Instagram, Facebook, TikTok and LinkedIn and user-generated content programs. The strongest QSR marketing plans build these channels in from the start rather than treating them as an afterthought.