How We Helped Face Foundrié Scale and Increase Local Franchisee Marketing Performance Without Sacrificing Consistency
The Problem
As Face Foundrié expanded its franchise footprint, local marketing efforts became increasingly fragmented. Franchisees were investing at different levels, bringing varying levels of experience and executing campaigns in different ways.
The result was inconsistent performance, inefficient media spend and a fragmented brand presence. Face Foundrié needed a partner to address these challenges — and help fuel the growth that was already underway.
The Solution
Curious Jane developed a structured franchise marketing framework designed to simplify participation while improving performance. Through tiered media packages, we aligned franchisees around a shared strategy while accommodating different investment levels.
Supported by unified messaging, localized targeting and white-glove onboarding, the approach created a consistent, efficient and scalable foundation for growth. The result was not only greater alignment across the franchise system, but stronger business performance across key marketing and conversion metrics.
