How We Helped Play Street Museum Scale Authentic Local Creative

How We Helped Play Street Museum Scale Authentic Local Creative

The Problem

Play Street Museum had something special: real moments of creativity, imagination and connection happening every day inside its locations. The challenge was capturing that experience in a way that resonated with parents.

Existing creative lacked authenticity and was difficult to scale across markets. Play Street Museum needed a more efficient approach that could support ongoing local marketing while staying true to the brand experience.

How We Helped Play Street Museum Scale Authentic Local Creative

The Solution

Curious Jane developed a UGC-led creative framework designed to capture real family experiences and support always-on marketing efforts. By focusing on authentic moments rather than polished productions, we created content that felt more relatable to parents.

The result was a scalable content system that could be reused across locations, campaigns and channels while maintaining a consistent brand story.

How We Helped Play Street Museum Scale Authentic Local Creative

The Results

We launched a scalable creative framework for always-on local marketing, creating reusable content that could be deployed across multiple locations. By better aligning the in-store experience with marketing creative and reducing reliance on one-off shoots, we increased efficiency while ensuring greater brand consistency.