How We Launched a Fran Dev Marketing Program for a Top Sandwich Brand
The Problem
When one of the largest QSR sandwich brands in the country decided they were ready to launch a franchise development program, they came to us with a clean slate. No media strategy, no benchmarks, no historical data. Just a strong opportunity and a clear mandate: grow a qualified pipeline of multi-unit operators from the ground up. That’s exactly the kind of challenge we live for.
The Solution
We know from experience that franchise development candidates aren’t always actively looking, so we built a full-funnel strategy to reach them first through precise targeting and benefit-driven messaging that put the opportunity in front of the people most likely to act. Every decision was made with lead quality in mind—not just volume—resulting in multiple high-value portfolio investors identified, each representing significant potential for multi-unit expansion.
