Beauty and wellness isn’t a trend. It’s a spending habit that keeps growing.
$978
Average U.S. household spend on personal care in 2024 — up 13% in two years.
— U.S. Bureau of Labor Statistics, Consumer Expenditure Survey 2024Beauty and Wellness Franchise Marketing That’s as Polished as Your Brand.
The Glow Up Your Brand Has Been Waiting For.
In beauty and wellness, people choose with their eyes before they choose with their wallets. Your marketing has to match the standard your brand sets. Aesthetic, spa and fitness brands have trusted us with their marketing for over two decades. And we’ve spent every year of it getting better at helping them look the part and own the market.
Let’s Talk
Client Experience
The best time to grow in
this category is right now.
$189B
Projected size of the beauty and wellness franchise market by 2030.
— Business Research CompanyWhat We Do
Here’s How We Help Brands Shine.
Filling schedules requires a completely different playbook than recruiting franchisees or supporting local operators. All three demand their own strategy. And we’ve got you covered, head to toe.
National Consumer Marketing
Growth Looks Good On You.
The most powerful beauty and wellness brands feel personal at every level. That’s harder to achieve when paid channels are saturated and clients have more options than ever. We build national consumer campaigns that create real brand equity, drive awareness and give your brand the kind of presence that keeps the right clients coming back.
Capabilities
- Brand campaign development
- Paid media strategy and execution
- Digital and social advertising
- Membership and loyalty program marketing
- Promotional and seasonal campaign development
- Creative concepting and production
- SEO/GEO strategy and execution
- CRM and loyalty strategy and execution
- Data science and incremental lift analysis
- Media mix modeling
- Campaign performance reporting
Franchise Development
Be the Brand That
Catches Their Eye.
The investors who are right for your brand are out there actively looking. How your brand shows up in that moment makes all the difference. Our franchise development campaigns are designed to put your brand in front of qualified candidates, tell your story compellingly and make your opportunity impossible to walk away from.
Capabilities
- Franchise development campaign strategy
- Lead generation and nurturing
- Landing page design and development
- Paid search and social advertising
- Email and SMS marketing and automation
- Franchise recruitment creative
- CRM integration and reporting
- Data science to develop custom target audiences and score leads
- AI visibility/GEO
Local Marketing
Own the Neighborhood.
Every new location has the potential to become a regular stop in a client’s routine. Our local marketing programs give your franchisees everything they need to establish a presence, earn a devoted following and become the go-to in their market while staying true to the national brand.
Capabilities
- Local market media planning and buying
- Grand opening campaign development
- Local digital and social advertising
- Direct mail and print production
- SEO and GEO strategy
- Local email and SMS programs
- Referral and loyalty program support
- Franchisee marketing portals and asset libraries
- Co-op marketing program development
How We Do It
Creative + Media: Our Regimen for Results.
The creative that works in beauty and wellness makes people feel something before it asks them to do anything. That feeling is what turns first-time visitors into loyal clients and curious investors into committed franchisees. We build creative and media around the same strategy so your brand shows up consistently, compellingly and always at the right moment.
Creative Services
Work That Turns Heads
& Wins Hearts.
Looks aren’t everything. But in your category, they’re a pretty good start. You need creative that stops the scroll, stirs something emotional and moves people to act, whether that’s booking a session, committing to a membership or raising their hand as a franchise candidate. We make work that does that, beautifully, wherever your brand shows up.
Capabilities
- Brand strategy and identity
- Campaign concepting and development
- Video and broadcast production
- Out-of-home and print design
- Digital and social creative
- Direct mail design and production
- Franchise recruitment creative
- Local marketing materials
- Web design and development
Media Services
Drive Bookings and
Grow Your Footprint.
Beauty and wellness media requires precision. Reaching the right consumer at the right moment in their consideration journey is a different challenge than building awareness for a franchise opportunity. Our media team plans, negotiates and optimizes across paid, earned, shared and organic channels so your brand shows up looking flawless for every audience.
Capabilities
- Paid search
- Paid social
- Programmatic display and video
- Broadcast and streaming audio
- Out-of-home and transit
- Co-op media planning and management
- Organic social strategy and content
- Public relations and earned media
- CRM and loyalty strategy and execution
- Cross-channel reporting and optimization
Selected Work
Real Beauty and Wellness Brands.
Real Results.
Franchise Development PVOLVE — PR Campaign
PVOLVE already had consumer buzz. We helped them build franchise credibility to match. Read Case Study
Franchise Development WellBiz Brands — Lead Generation Campaign
Four beauty and wellness brands. One smart strategy to grow them all. Read Case Study
Work With Us