Media Built for Performance.
Creative Built to Convert.

The strongest franchise and multi-location media programs go beyond paid — they span media strategy, paid search, SEO, paid social, organic social, influencer, media buying and analytics, all built to drive performance across markets, channels and locations simultaneously. At Curious Jane, we take a full-spectrum approach because franchise brands that treat media as a single channel or a single budget level are leaving performance on the table.

Multi-location media strategy has to work at the national level and down to the individual market — accounting for co-op structures, geo-targeting, audience variation and the budget complexity that comes with operating across dozens or hundreds of locations. Brands that plan media without accounting for that complexity end up with strategies that look good on paper and underperform in market.

Media performance should be measured against business outcomes, not just media metrics. Impressions and click-through rates tell you what the media did. Leads, foot traffic, conversions and revenue tell you what the business got. The strongest media programs build reporting and dashboards that connect spend to outcomes from the start — so every optimization decision is grounded in what’s actually driving growth.

Yes — and the brands that treat paid and organic as a connected system consistently outperform the ones that manage them separately. Paid drives immediate visibility and conversion. Organic builds credibility and sustains awareness between paid flights. When both are planned together, each makes the other more effective. At Curious Jane, our media practice spans paid search, paid social, display, programmatic, OTT and broadcast on the paid side, and organic social strategy, content planning and influencer management on the organic side.

Yes — PR is one of the most underleveraged tools in franchise marketing. Earned media builds the kind of third-party credibility that paid media can’t buy, and for franchise brands it works at two levels simultaneously: national coverage that builds brand authority and local market PR that helps individual operators establish a presence and earn community trust quickly. At Curious Jane, our PR capabilities include strategy and planning, media relations, franchise system communications and local market PR support for brands that need coverage at the individual location level.