When it comes to paid media, performance is paramount. But in our experience, franchisees benefit most when it’s served up with a human touch.
Unlike robotic platform agencies that don’t offer customer service or personalized plans, our media buyers are real people who put as much energy and love into your franchisees’ business as they do. Every franchisee who works with us gets direct, 1-on-1 support from a dedicated local media strategist.
We’re smart about leveraging the right tech and tools, but every effort is human-run and concepted. That’s why we’re one of the country’s leading hyperlocal marketing agencies.
Our sophisticated approach brings performance, efficiency and customer service together as one to get game-changing results for our local clients.
Local Media Strategy & Buying
When it comes to local marketing, knowing where to show up matters as much as what you say. Our seasoned media-buying team works across every channel to make sure your franchisees’ budgets are working as hard as possible in their local markets.
Programmatic
Audio
Paid Social
PPC
Alternative Search
Radio
Direct Mail
OOH
Our Client-First Approach to Local Media Planning & Buying.
Money-Smart Media Buying
With us, franchisees can feel confident their marketing dollars are working as hard as they do. We’re committed to helping franchisees get the most out of their budgets by using data-driven strategies that deliver results without waste.
Built to Scale
Behind every campaign we run is a proprietary set of tools, automation and centralized workflows built specifically for franchise and multi-location marketing. That infrastructure is what allows us to execute, optimize and report across every location efficiently — so franchisees can grow confidently and brands can scale without losing consistency.
Data & Reporting
We provide transparent, in-depth reporting that gives franchisees clear visibility into campaign performance, customer engagement and ROI. But the insights don’t stop with the data. Our team analyzes results across every location to uncover opportunities, refine strategy, and optimize investments. Franchisees have full visibility into performance, while our team turns those insights into action.
1-on-1 support
We believe strong client relationships and strong performance go hand in hand. You’ll feel it through every email, every call and every interaction. From onboarding and strategy to ongoing campaign support, your dedicated team is always just a call or click away.
Our Custom-Package Approach Is Exactly What You’re Looking For.
Not all of your franchisees have the same needs. We take into account varying budgets and goals to create tiered packages to simplify options for your franchisees.
And because corporate approves the packages in advance, you’ll know that the campaigns your franchisees are investing in will support their local market while connecting with larger national growth initiatives.
Selected Work
Here’s How We Win for Our Clients.
Local MarketingPlato's Closet — Foot Traffic FrameworkClicks don't walk through the front door. Customers do.Read Case Study
Local MarketingLightbridge Academy — Local Marketing at ScaleLightbridge Academy was growing fast. We helped its local marketing keep up.Read Case Study
Frequently Asked Questions
Local store marketing should focus on the moments closest to conversion — the touchpoints where a nearby customer decides whether to visit, call, or engage with a specific location. While national marketing builds brand awareness and demand at scale, hyperlocal marketing turns that demand into action within individual communities.
At the local level, the highest-impact efforts include paid search and social. These efforts help customers find, trust, and choose the location nearest them.
At Curious Jane, a local store marketing agency for franchise and multi-location brands, we believe national and local marketing are most powerful when they’re built as a connected system. National creates momentum. Local captures that momentum and turns it into measurable results at every location in the system.
Participation in local marketing programs improves when two conditions are met: the program is easy to adopt, and local operators can clearly see why it’s worth their time and money. Convenience alone is not enough — brands also need to demonstrate real value through results, education, and ongoing support.
Practical tools that drive adoption include local case studies, clear campaign playbooks, transparent performance reporting, and regular touchpoints where operators can ask questions and hear directly from the marketing team. But the most consistent driver of participation we see is having a dedicated point of contact who understands the local market, communicates proactively, and helps connect marketing activity to actual business performance.
At Curious Jane, every operator we work with has a dedicated local media strategist — not a ticket queue or a platform dashboard. That relationship is what makes local marketing programs feel supported rather than mandated, and it’s what drives the engagement that makes programs actually work. The strongest local programs build genuine buy-in by making marketing feel actionable, effective, and directly tied to real business outcomes.
The debate over how much flexibility to give local operators in their marketing is one of the most persistent tensions in multi-location marketing, and most brands are having the wrong version of it. The question isn’t how much freedom or how much control. The question is whether the brand has built a structure that makes both possible at the same time.
When there’s no clear structure, brands end up in one of two bad places. Either they lock everything down, operators feel like they can’t respond to their own community, and local marketing underperforms. Or they give too much freedom, locations go off in their own directions, and the brand starts to fragment. Neither outcome is a philosophy failure. It’s a systems failure.
At Curious Jane, we solve this by building tiered local marketing packages with the home office: pre-approved campaign options at different investment levels, with built-in creative flexibility and brand guardrails. Local operators get real choices and real autonomy. The brand gets the consistency it needs. The debate goes away because the structure answers it.
The strongest local marketing programs are connected, not one-off.
Paid media can drive visibility. SEO and listings help customers find the location. Call tracking shows which tactics are generating inquiries. CRM, email, and SMS help nurture prospects from interest to conversion. Local PR and community awareness help build trust.
No single tactic carries the full weight. The greatest impact comes from building a local marketing mix that helps each location become more visible, more trusted, and more effective at turning local interest into action.
Local Marketing Plato's Closet — Foot Traffic Framework
Clicks don't walk through the front door. Customers do. Read Case Study
Local Marketing Lightbridge Academy — Local Marketing at Scale
Lightbridge Academy was growing fast. We helped its local marketing keep up. Read Case Study