How We Helped a Beloved Fitness Brand Tell Its Franchise Development Story
The Problem
PVOLVE had already done the hard work of building a beloved consumer brand, complete with a passionate customer base and a high-profile celebrity advocate. But franchise development is an entirely different conversation. Prospective owners want proof a business is worth betting on. PVOLVE had plenty. And we were going to help them show it.
The Solution
Curious Jane developed a franchise-focused PR strategy to establish PVOLVE as a credible investment opportunity. We brought forward a compelling business story highlighting the brand’s leadership vision, cultural momentum and the strength of the franchise model itself.
By securing placements in franchise, business and leadership publications, we put the PVOLVE opportunity in front of the investors who needed to see it most. The result? Stronger positioning with prospective investors and real authority within the franchise development category. Talk about a flex.
