Building One Stronger Digital Presence from More Than 140 Microsites
The Problem
Office Pride’s franchise network relied on more than 140 individual microsites to support local marketing efforts. While intended to help franchisees attract business, the sites often competed against one another for traffic and visibility.
The fragmented approach created inefficiencies, increased SEO costs and made it more difficult to deliver a consistent brand experience. Office Pride needed a smarter digital strategy that could support both local franchises and the national brand.
The Solution
Curious Jane reimagined Office Pride’s digital ecosystem by bringing franchise microsites under a single corporate website. Each location received a customized local page, while shared content and SEO efforts were centralized to strengthen overall performance.
We also designed a mobile-first experience that helped users quickly find nearby Office Pride locations and connect with the services they needed. The result was a faster, more streamlined website built to support growth across the entire franchise system.
