Turning Industry Expertise Into Franchise Growth and Brand Visibility
The Problem
Office Pride Commercial Cleaning Services wanted to strengthen its visibility, expand its reach and support franchise development efforts. The opportunity became even greater as businesses placed a renewed focus on cleanliness, sanitation and workplace safety.
Office Pride had the expertise and reputation to lead the conversation. The challenge was making sure the right audiences were hearing it.
The Solution
Curious Jane developed a PR strategy designed to increase awareness and strengthen credibility with both prospective customers and prospective franchisees. By securing earned media placements in targeted B2B publications, we helped Office Pride share its expertise with audiences actively seeking trusted commercial cleaning partners.
We also highlighted the brand’s strong reputation, industry recognition and franchise opportunity, creating greater visibility for the business while supporting long-term franchise growth. Office Pride’s earned media push didn’t just drive placements; it expanded the brand’s visibility among the business audiences that matter most, creating stronger momentum for both national marketing and franchise development efforts.
