Turning Parent Questions Into Enrollment Opportunities
The Problem
Kumon needed a way to stay connected with prospective parents after they expressed interest in the program. While many families recognized the value of Kumon, questions around cost, scheduling and program fit often slowed the decision-making process.
At the same time, Kumon wanted to create a better experience for new families by ensuring parents felt informed, supported and prepared for success from the very beginning.
The Solution
Curious Jane developed an automated email nurturing strategy designed to guide parents through the enrollment journey. By identifying common questions and points of hesitation, we created a series of informative emails that delivered the right information at the right time.
Each message focused on the value of the Kumon Math and Reading Program, helping parents better understand how the program works, what makes it different and how it supports student success. The result was a more engaging customer journey and a stronger path from inquiry to enrollment—all meeting or exceeding performance goals.
