Curious Jane and President & CEO Lora Kellogg, CFE, were featured in Inc. magazine in an article on “Strategic Planning Best Practices From an Ad Agency for Franchises.”

In a Q&A, Kellogg explained that the agency has followed the Entrepreneurial Operating System Traction Model for several years, meeting weekly to discuss goals and the leadership team’s “rocks,” measurable tasks to be completed within a quarter. Kellogg advised companies looking to improve their business planning to consider business goals as well as the resources necessary to accomplish them – people, technology, etc.

Kellogg also says she is transparent with team members about the agency’s key numbers – client retention, employee retention and profitability, for example. “I believe when your employees know the vision and they know where you are and where you need to go, it helps to catapult your business to the next level,” she says. 

Inc. Leadership Forum members may read the full interview here.