At Curious Jane, you benefit from our extensive experience in franchise development. Our team includes highly qualified specialists in digital and social media advertising, web development, PR, creative content and design—all dedicated to helping you find the candidates you are seeking.
You need a solid brand—one with clear and succinct messaging, updated visual design, a modern tagline and strategies to translate your brand across platforms. Your brand needs to be communicated to consumers and potential franchisees. All of your messaging, content and design for consumer marketing and franchise development should work together to tell your brand’s story.
It’s not enough to have a great brand. You need people to know about it and connect with it, especially if they are going to invest in it as franchisees and not just as consumers. This is especially important as you expand into new markets where your franchise might be less familiar. Public relations can help you build a relationship with your target audiences through interviews, articles, blogs, new releases, podcasts and more.
Both your consumer marketing and franchise development websites draw in potential franchisees. Investors and entrepreneurs will review your consumer and franchise development sites alongside each other, so it’s important that both are optimized. Supporting SEO strategies help search engines locate and organize your information and improve your website rankings. Front-end UX design and back-end SEO strategies make sure users quickly find exactly what they are looking for.
Our unique process is specially designed to identify entrepreneurs who are a match for your franchise and then to connect with and nurture them into becoming your next franchisees. Our franchise marketing team has something other platforms and agencies don’t have: insider knowledge of the ins and outs of franchising.
We identify the ideal entrepreneur candidates for your franchise and develop strategies to connect with and convert them.
We zero in on platforms where we can reach your audience in the right mindset through messaging, content and creative that connects with them–their pain points, aspirations and priorities.
We test, evaluate and refine. We use our data to segment the best candidates from your potential leads and nurture their interest in your brand through strategic campaigns.
Your candidates convert to brand believers, as we use meaningful actions that funnel them to your franchise development team for closure.