Case Studies

National Marketing


Through broadcast commercials to social media video ads, print collateral to web updates, and an original motivational tagline, practice makes possibilities™, our team changed the narrative for Kumon Learning Centers, leaning into how practice changes outcomes, relating a child’s academic progress to growth and advancement in sports and the arts.

Mom and daughter sharing a drink

National Marketing


McAlister’s Deli, known for delicious sandwiches, salads and sweet tea, sought out Curious Jane when they wanted to boost franchise sales. With engaging content, bold creative assets and a targeted strategy, we were able to draw in quality candidates and increase lead volume.

table full of sweets such as cookies, ice cream sandwiches and waffle ice cream tacos

National Marketing


Here’s the scoop! Cream, an ice cream chain started in California, turned to Curious Jane for new branding, website design and creative assets. We increased brand awareness with our nostalgic and mouth-watering designs, giving a whole new audience a taste for Cream.

Family in pool

National Marketing

Pinch A Penny

In Florida, where Pinch A Penny is headquartered, it is a well-known and established brand. However, the franchise’s expansion strategy was focused on Texas, where brand awareness was low. The awareness issue was complicated by the fact that the name doesn’t have the word “pool” in it. We knew that if people didn’t know who Pinch A Penny was or what the company did, it would be nearly impossible to get good leads.

Four tiktok campaigns for a franchise being preview rendered on four phones vertically

National Marketing

Plato's Closet

Franchisors turn to Curious Jane for our experience working with all three sectors of franchise marketing: national, local and franchise development. Because we work so closely with franchisors, local owners benefit from our expertise, as well. So when Winmark approached us about doing a national denim campaign to benefit franchisees, we were all in.

woman with sunglasses used in local marketing campaign for Plato's Closet

Local Marketing

Plato's Closet

Plato’s Closet, a popular national brand with over 480 locations that attracts teens and young adults hired us 16 years ago and we’ve been their preferred vendor ever since. As digital and social trends change, we constantly review analytics to see where we need to pivot. See how our changes to video advertising and local SEO helped grow their business.

National Marketing

Office Pride

Office Pride, a commercial cleaning company with over 135 locations, came to Curious Jane initially for a rebrand and later hired us to be their national preferred marketing partner. They have experienced exponential growth by using our PR services, having their corporate website and almost 200 microsites redesigned, ongoing local SEO and PPC services.

Franchise Development

Pearle Vision

While the Pearle Vision brand with over 500 locations is well-known and an industry leader, the fact they are a franchise was not. Curious Jane’s experience in developing personas allowed us to target potential franchisees with an entire franchise development program, attracting and converting qualified leads.