In Florida, where Pinch A Penny is headquartered, it is a well-known and established brand. However, the franchise’s expansion strategy was focused on Texas, where brand awareness was low. The awareness issue was complicated by the fact that the name doesn’t have the word “pool” in it. We knew that if people didn’t know who Pinch A Penny was or what the company did, it would be nearly impossible to get good leads.
Franchisors turn to Curious Jane for our experience working with all three sectors of franchise marketing: national, local and franchise development. Because we work so closely with franchisors, local owners benefit from our expertise, as well. So when Winmark approached us about doing a national denim campaign to benefit franchisees, we were all in.
Plato’s Closet, a popular national brand with over 480 locations that attracts teens and young adults hired us 16 years ago and we’ve been their preferred vendor ever since. As digital and social trends change, we constantly review analytics to see where we need to pivot. See how our changes to video advertising and local SEO helped grow their business.
Office Pride, a commercial cleaning company with over 135 locations, came to Curious Jane initially for a rebrand and later hired us to be their national preferred marketing partner. They have experienced exponential growth by using our PR services, having their corporate website and almost 200 microsites redesigned, ongoing local SEO and PPC services.
While the Pearle Vision brand with over 500 locations is well-known and an industry leader, the fact they are a franchise was not. Curious Jane’s experience in developing personas allowed us to target potential franchisees with an entire franchise development program, attracting and converting qualified leads.