How We Helped Once Upon A Child Drive Sales and Inventory Growth on TikTok
The Problem
Once Upon A Child’s buy-sell-repeat model depends on two things: parents shopping for what their kids need now and selling the items they’ve already outgrown.
The challenge was driving both behaviors at once. Once Upon A Child needed a way to reach moms during a high-intent shopping season while clearly communicating the value of its unique business model.
The Solution
Curious Jane developed a TikTok-first campaign built around relatable parenting moments. Rather than leading with promotions, we focused on a reality every parent understands: kids outgrow clothing faster than expected.
By pairing authentic storytelling with Once Upon A Child’s buy-sell-repeat model, we helped parents see the brand as both a smart place to shop and a convenient place to sell during one of the year’s most important shopping seasons. The work was proven to increase store traffic and engagement and improved inventory flow driven by seller participation.
