When recruiting potential franchisees, don’t underestimate the power of video. Franchise recruitment videos can help your brand make a strong impression within seconds — and tell great stories to a wider audience, stretching the budget for your recruitment strategy further than you might realize.
Within seconds on Meta, LinkedIn, YouTube or other social media sites, a franchise recruitment video can present a variety of content to build brand awareness and showcase franchise opportunities. High quality franchise videos can attract top talent and also support your company’s growth strategy. Here’s how.
Use Videos To Speak To Different Audiences
Effective franchise recruitment videos first target a particular demographic. Social media platforms have different video lengths depending on the ad dollars spent. A skilled franchise marketer can pinpoint how to best use this budget to meet the franchise’s recruiting goals, appealing to certain geographic areas or demographics, for instance.
The marketer’s creative team then develops video content that reaches these potential candidates through several marketing videos. One video of about 15 seconds might hit hard with a logo for brand recognition and a question that appeals to someone changing careers or an entrepreneurial spirit, such as, “Have you ever dreamed of running your own business?”
Another video might promote your core values and the advantages of joining your franchise, such as brand recognition (not starting from scratch), or a lower franchising fee compared to other companies, especially for military veterans or retirees.
Create the Right Franchise Recruitment Videos
The best recruitment videos build off each other. One might show a quick overview of company culture while others feature success stories from franchisees. Franchisees who are passionate about their brands help create compelling and engaging stories within a short amount of time.
Other recruitment videos might offer a case study, a summarized guide to franchising, or a brief video that shows how corporate supports its customers and franchisees.
One video doesn’t try to do it all because of the time span on social media platforms—and because viewers can click or scroll past ads. A bundle of recruitment videos keeps your company and its benefits top of mind, so that even if someone doesn’t watch from start to finish the first time, they remember the brand. They might tune in another time or tell someone they know about the franchise opportunity.
A skilled franchise marketing company also can monitor each video’s performance, adjusting factors such as music, images and pacing to reduce the drop-off time. It also can advise you on an effective call to action, which might be a call to discuss more information.
Why not schedule a complementary consultation to brainstorm your own video marketing strategy and discuss your company’s growth? We’ll even bring the coffee.