How Strategic PR Turned Awareness Into Better Franchise Leads
The Problem
Kumon Learning Centers had a strong franchise opportunity backed by a trusted brand, a proven business model and decades of success. The challenge was raising awareness among prospective franchisees and generating more qualified leads for its development pipeline.
Traditional recruitment efforts alone weren’t enough. Kumon needed a way to increase visibility, build credibility and put its franchise opportunity in front of the right audience.
The Solution
Curious Jane developed a PR strategy designed to increase awareness and strengthen credibility among prospective franchisees. By securing earned media coverage and sharing stories about Kumon’s reputation, achievements and franchise opportunity, we helped introduce the brand to new audiences.
We also highlighted real Kumon instructors and their personal experiences, making franchise ownership feel more relatable and attainable. Through a steady stream of media placements, content and thought leadership, we helped keep Kumon top of mind for prospective franchise owners. Our work led to consistent increases in website traffic and franchise inquiries following media placements.
