How Strategic PR Helped a Growing QSR Brand Break Into New Markets
The Problem
As a QSR brand known for deli-fresh subs, pasta and soups, Goodcents had a lot going for it. A loyal following in the Midwest, a strong product and an effective franchise model. The problem wasn’t the business—it was reach. Goodcents was a Midwest success story that the rest of the country hadn’t heard yet. We were about to change that.
The Solution
Curious Jane developed a PR strategy to take the Goodcents story national. We began by building a consistent presence across news releases, thought leadership content, organic social and podcast placements, keeping Goodcents front and center for prospective franchisees whether they were reading trade publications, scrolling their feeds or tuning in on their commute.
We also positioned the Goodcents CEO as a credible voice in the QSR space, securing coverage in national restaurant and franchise publications like Inc. and landing an interview with the editor of Modern Restaurant Management. Not only did Goodcents join the national conversation. Now, they were leading it. With our help, the brand expanded into two new states within three years.
