Curious Jane, a national advertising agency for franchises, won the top award among franchise vendors in Franchise Business Review’s 2021 Franchising@WORK Awards. Franchising@WORK Awards recognize companies in the franchise industry with the highest employee satisfaction based on an independent survey of their staff members.
This is the first year that franchise vendors, or suppliers, like Curious Jane were invited to participate in the Franchising@WORK program. In the Supplier Category, Curious Jane won the Gold Award; IFPG took the Silver Award; and FranNet won the Bronze.
“We are proud to be recognized as a great place to work by Franchise Business Review,” said Lora Kellogg, CFE, president and CEO of Curious Jane. “We have a great team, and we have worked very hard to build a culture where creativity thrives and success is rewarded.”
Franchise Business Review recently conducted the industrywide Franchising@WORK Employee Engagement & Compensation Benchmarking Study to provide aggregate data that helps franchise companies understand how their culture, compensation and engagement compare to that of other companies.
Participants were asked 24 core benchmark questions related to job satisfaction, engagement, management, brand leadership and culture, as well as detailed personal questions about their position, compensation, benefits and demographics.
Companies from the franchise industry that participated in Franchise Business Review’s employee engagement research were eligible for the Franchising@WORK Awards. Franchise Business Review analyzed data from more than 4,000 professionals to identify the finalists based on responses from their employees in eight key areas.
“Recruiting and retaining employees was challenging pre-pandemic. Now, it’s nearly impossible for some organizations, as work/life balance, job flexibility, remote work and higher wages have become top priorities,” said Eric Stites, founder and CEO of Franchise Business Review. “We are proud to recognize the franchise suppliers that have dedicated the time and consistency to creating a culture that really moves the needle.”
Curious Jane recently was named to Entrepreneur’s Top Franchise Suppliers ranking for best franchise marketing agencies for the third consecutive year. Curious Jane works with national franchise clients such as Neighborly Brands, Winmark, Office Pride Commercial Cleaning Services, Plato’s Closet, Once Upon A Child, Play It Again Sports, Pinch A Penny Pool Patio Spa and Goodcents Deli Fresh Subs.
Founded by Kellogg more than 17 years ago, Curious Jane is a woman-owned business and is among the few agencies that work with both franchisors and franchisees. Curious Jane is a full-service agency, providing creative and branding, media buying, social media, digital marketing, PR, website development and management and franchise development services to its clients.
